Profit Truth Overview

Your real profit after all costs and platform gaps

Date range

Upgrade to Growth for 24-month lookback

Revenue

—

Ad Spend

—

Gross Profit

Configure product costs to see profit

Profit ROAS

Configure product costs to see profit

Profit Waterfall

Starter+

Google Ads CPC spike: +47% vs 7-day avg

2h ago

Campaign: "Brand — Exact" · Detected today

Profit margin drop on SKU-042

6h ago

COGS increased from $12.40 → $18.90

No critical anomalies in last 24h

Now

All metrics within normal ranges

Starter+

Platform reporting vs Shopify reality — how far do platform-reported conversions deviate from Shopify verified orders?

Google Ads

72% match Low risk

Meta Ads

48% match Medium

Microsoft Ads

23% match High

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